A First Responder-Owned Business You Can Trust

At Frontline Safety Supply, we’re dedicated to supporting the people and organizations who keep our communities safe. With more than 20 years of hands-on experience using life-saving equipment in the field, our owner brings real-world insight to every product we offer.

Welcome to Frontline Safety Supply LLC.

My name is Joe Lavey, Jr. I am a 24-year active volunteer firefighter in the City of North Tonawanda. I have spent close to two decades as the Logistics Manager for one of the largest commercial ambulance agencies in Western New York (Buffalo, NY area). One of many jobs I had was to find the very best in first aid equipment by testing it, analyzing it, and giving my recommendations to ownership. I was also in charge of negotiating pricing and strived to get the best for less. In 2006, I brought Zoll Medical in to test their AEDs and cardiac monitors. In my opinion, Zoll Medical was, and still, is the best in cardiac care.

Now that I have left the ambulance service, I want to continue helping those who are looking for the best equipment at the best price. I am an authorized distributor for Zoll Medical. In addition, I am a consultant for any type of medical supply division whether it be for fire departments, EMS agencies or doctor’s offices.

I was very instrumental during the COVID-19 pandemic. I was able to keep the ambulance service fully stocked with supplies including scarce personal protective equipment (PPE). My dedication, determination, and connections throughout the United States will be beneficial to anyone who is looking for someone with my expertise. I take great pride with the customer service I provide by promising to be available to help along the way. Whether it’s training you on your new AED or trauma kit, or simply helping you with your supply questions, there is a guaranteed promise that I will be there to assist you along the way.

When I decided to open my own business, I wanted to sell equipment that helps save lives. I became a distributor for Zoll Medical because their automatic external defibrillators (AEDs) and their Mobilize Trauma kits are the very best in cardiac care and trauma care.

If you are looking to support a small business and purchase from a first responder who has had first-hand experience using this equipment, then I hope you consider buying from Frontline Safety Supply LLC. I have dedicated most of my life to serving my community as a first responder. Now I want to help serve you for your AED and trauma kit needs. Not all AEDs and trauma kits are created equal. If you want the best, I can help you with that.

Who can I sell to?: Police, schools, churches, organizations, Non-profits, businesses, warehouses, municipalities, private and public industry, stores, arenas, stadiums, sports teams, public buildings, individuals and many more.

Why Choose Us?

Peace of Mind

Rest easy knowing every product we supply is tested, trusted, and backed by real-world experience — giving you confidence when it matters most.

Expert Guidance

Our team’s firsthand experience in emergency response and safety ensures you get knowledgeable support and the right equipment for every situation.

Advanced Solutions

We provide the latest innovations in safety and medical technology — ensuring your team is equipped with reliable, up-to-date tools for any emergency.

Need a Quote for Your Department or Business?

Get volume pricing and reliable safety equipment from brands you trust.

Our experts are ready to help you find the right products to keep your team protected and compliant.

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